Address every Santa as Santa, in the first, second, and third person, singular and plural.
Have something ready to hand out, even if it's just candy canes.
Wait for Santas who cry out "No Santa Left Behind!"
Hide your personal booze creatively
Leave good tips at bars
Be ready for new adventure at a moment's notice. Santa is like a shark, and must keep moving in order to thrive.
Bring plenty of cash for bars so you don't hold up everyone else when the bartender has to run your card.
Uphold the hallowed tradition of Never Washing the Suit.
Gift Santa hats to civilians who are interested in partying with Santa
Tell people you are on a pub crawl...
Point out Santa "leaders". There are no leaders, just Santas.
Give out any websites... even this one.
Graffiti with permanent paint or pens. Use spray snow and stickers.
Drink from your personal stash in bars, we buy drinks in bars.